“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose
Creating unique, high-quality, and informative content with relevant keywords is essential in promoting your business online. Being consistent with updates and information relevant to your industry will increase your ranking on Google, create more lead generation and give your audience an opportunity to engage with you through social media platforms, blogs and other marketing tools.
Your work isn’t done by only creating and posting your content. When it comes to content marketing, you need to be aware of the importance of promotion. Your content may be stunning, well written and engaging, but the Internet is full of articles. So, you’ll have to put a bit of extra effort and promote your content to see it drive marketing goals.
So, let’s have a look at the best ways to promote your content and engage your target audience.
1. Optimize Your Content
SEO, or Search Engine Optimization has taken over the internet promotion game and has got small businesses owners in a head spin about how they are promoting their brand online. Keywords, meta descriptions, post URL’s, title tags… these are all things that relate to great online content promotion and Gold Coast marketing. However, they mean nothing unless they are done correctly.
Gold Coast marketing tip: You should focus on 1-2 long-tail keywords that match your content. Anyhow, you shouldn’t incorporate as many keywords as possible into your post, as it will hurt your SEO, because usually search engines consider this as keyword stuffing. You should use long-tail keywords, as longer keywords keep your article focused on the specific goals of your readers. Website visitors who are searching for long-tail keywords are more likely to read your entire article, and plus seek more information from you. In other words, you will generate sales leads with the right type of traffic-visitors.
2. Content Syndication
There are loads of other authoritative websites that have a large audience and collaborating with such sites can effectively promote your content and raise its reach. Republishing content that already exists on other sites for targeting audience is called content syndication. This will also lead to increased website traffic. What’s even better, you cannot only promote your existing content, but also the newly created one. Yet, if you want to get all of the benefits of content syndication, follow these Gold Coast marketing steps:
· Set your goals regarding traffic, leads, and backlinks.
· Find potential websites for content syndication.
· Consider writing guests posts for the websites you chose.
· Write short, clear, and persuasive emails.
· Stay motivated and keep sending emails, even if some website refuses to promote your content.
· Keep long-term relationships with your syndication partners.
3. Social Media
In this digital age, so much of our time is spent scrolling through social media platforms such as Twitter, Instagram, Pinterest, or Facebook. It is a reality that all business owners need to accept because as scary as that may seem, it is the reality we live in and it is a great place to share and promote your brand.
Posting on these platforms can get the exposure you want, and need, by sharing and promoting your content. The results of such exposure are remarkable and can create lead generations for your business.
Still, in order to get the best results and reach, there are two rules you should follow. First, you shouldn’t only focus on self-promotion and sharing your content. Instead, be an active group member and take part in discussions, leave comments, and even share other’s content. Second, you should focus on promoting and sharing your best content, not all of your articles. Constantly posting your work can be annoying. Create posts relevant to your best articles, share them and start a conversation with your followers.
4. Send New Content to Your Email Subscribers
One of the simplest ways to build your brand is by sharing fresh and relevant content with your email subscribers. This marketing strategy can create amazing lead generations and opportunities. As a subscriber, they already have a genuine interest in your business, so by creating consistent and engaging content, it will keep them interested and coming back for more.
5. Focus on Content Promotion that Works For Your Brand
One of the biggest tips I can offer you is that you do not have to have an online presence on every social media or marketing platform. Being present on every platform is a massive task for even the biggest businesses. As a small business owner you could drive yourself crazy trying to promote your brand across 20 different platforms and see little to no return on your investment. My advice? Do some research, review your analytics and determine what platforms are providing the most lead generation for your business and focus your attention on them. There are so many great marketing strategies available to business owners for brand promotion. The tricky part is finding the right ones that will work for you.
Blue MTN are a team of professional in Gold Coast Marketing and can assist in developing your brand image both online and in print. Contact us here with your enquiry.