“Consistency isn’t rocket science. It’s commitment”. -Mattie James
If there is one piece of advice that I can give any business owner, small or large, that tops all of the rest when it comes to promoting your content it’s that ‘Consistency is Key.’
Providing fresh and relevant content, consistently is essential for business and brand promotion, however, it means nothing unless it is done correctly.
When I say that you have to be consistent in the frequency of posting new content, I don’t mean posting just any sort of crap that’s sooorrrrt of relevant to your business… Your content needs to be both consistent in the frequency its being posted and be of a consistent high quality standard of writing. If you are posting blog posts just to keep up with your audiences’ expectations but they have little to no relativity to your business and brand voice than you are going to lose your audience.
Creating a unique voice for your business brand is essential in engaging your target audience and connecting with them across all social media, email and other online platforms.
For small business owners especially, creating and keeping on top of a blog may be the furthest thing from their mind. They just don’t have the time or resources to manage it effectively and consistently. This is where investing in a blogger or content writer with experience becomes very beneficial to a business. Here’s why:
Google Loves Consistent Content
One of the biggest benefits of sticking with a well thought out content marketing strategy and keeping consistent with it, is that your business website will inevitably have a higher ranking in Google (Isn’t it every business owners dream to be ranked at the top of the google search engine?? I know it is for me!)
Google is constantly scanning websites for fresh content…crawling your site scanning for key words and indexing pages. So whether your producing fresh content through new pages created on your website, landing pages or blog posts, make sure you are doing it the right way!
Another tip I wish I knew 10 years ago is that when you are posting content to a blog post or across your website in general, is to ensure that it is being optimised. There are certain do’s and don’ts when it comes to optimising your content and if you or any of your team members aren’t familiar with them… I would definitely recommend investing in someone that will either do the work for you or at a minimum point you in the right direction. Upskilling a current team member is also a great option for a business. Having an in-house writer who can effectively manage your content, SEO and marketing will see short and long term results for your product or service.
Generate Sales Leads & Connect with Your Target Audience
If someone has a genuine interest in the product or service your business is providing, then they will generally keep coming back to your page. Typically, it takes a customer 7 website visits on different occasions before they decide whether or not to make a purchase. If you have content that’s engaging and posted on a regular basis, you will have your audience eagerly awaiting every post that you make. Whether it’s through a website blog or on one of the many social media platforms, your content can be the deciding factor when it comes to customers purchasing your product or service.
So make sure your content is engaging, well-written, optimised and frequent! It could realistically be the make or break of a small business.
Strengthens Your Brand Identity & Voice
How your business is represented through social media, your website and your client correspondence typically becomes your business and brand voice. It is crucial that your entire team has the same view on important business related topics, such as work culture, the message that you want to get across to your audience and what first impression you are leaving. You don’t want your team to have conflicting views when it comes to your business as that can hurt your brand and leave your audience confused… it can be the smallest error that deters a customer from purchasing your product.
So to summarise…
Create amazing content
Don’t talk crap &
Remember: consistency is key!
Really struggling? Then contact us now… we can help!